If you are a blogger, or looking to become one, then you already know about the importance of writing capability and skills. It has a direct correlation with how well your blog does. On the same token, network marketing advertising also runs off the same premise of requiring writing skills.
What do I mean by that? Why are network marketing advertising skills and article marketing skills correlated? Because your ad’s effectiveness determines your clicks and conversions.
Your ad needs to have the main contents of a powerful ad copy that will compel prospects to want to learn more about what you have to offer. The main contents of network marketing advertising skills are an emotional headline, personality, proof, call to action, and mystery.
Today, we’re going to talk about the network marketing advertising skills of mystery.
Mystery is one of things that you need to have in your ad copy, because that is what sparks curiosity. You need to create ad copy that gets people scratching their heads and asking themselves “Who is this person?” or “What is this talking about?”
If you create that sense of mystery, then your prospects are more likely to click on the ad to find out more. Mystery adds to the emotional draw of an ad and is the key foundation of your network marketing advertising skills.
An example of what I’m talking about is when you are describing your offer to your customers. You don’t want to give away the name of the presenter right off the bat. A lot of marketers will be too quick to name-drop because they think that the sheer presence of the big name will result in opt-ins.
While that may be a method that works for some ad copies, it is not a fail-safe for the simple reason that a LOT of people have NO IDEA who that person is. You may think that the presenter is some famous celebrity in your internet marketing circle, but as saturated as the market is, it’s very tough for an internet marketer to become a “household name.”
What you want to replace your ad copy with instead of the name are some cheeky wordplay that describes the presenter in a way that drives that curiosity. Network marketing advertising skills are about taking something obvious, and making it a mystery to incite that need to get the answer in the prospect.
For instance, I did some split testing with a free webinar that I did. I put the name in the ad copy, and I had another ad copy where, instead of the name, I put “young money entrepreneur” or “renegade marketer”.
My results for opt-ins increased three times compared to what I got for just putting the name of the presenter.
Network marketing advertising skills are about creating breadcrumbs. Only give just enough. Share a bit about what they will get, let them know what bonuses or benefits they will receive, and keep the presenter hidden. If you have a list of tips or techniques, tell people the benefit that the list has brought you, but don’t share what the list is.
What you’re trying to avoid is people getting the notion that they know exactly what you’re going to talk about or what your offer has to give them, because it invokes the “I know it all” attitude. If that happens, the prospect is unlikely to feel enticed to opt-in. Play the keep-away game.