One of the stranger arguments that I have heard against network marketing is the idea of MLM market saturation. Proponents of this objection purport that network marketing is bad business because you are creating competition against yourself.
MLM market saturation, or just market saturation in general, argues that as a standard business or franchise, you already have threats of full market saturation, and thus most companies have controls on location and placement to minimize the threat of a thinning market.
MLM market saturation is the idea that it’s worse than standard market saturation in the sense that there are no controls or no throttle. Nobody is watching over the limitations like franchises and traditional business expansion. Thus, you’re competing against yourself in your own backyard, because there’s competition that can arise from anyone at any time, be it your neighbor or best friend.
The unknown of competition within the same social circles makes people scared of MLM market saturation. Thus, they use it as an excuse that network marketing is dangerous.
However, if you think about it, saturation in network marketing is no different than any other business saturation. If MLM market saturation was so dangerous, then why is it that to this day, no company has ever attained total saturation?
I’ve been operating my business for 3 years, and besides meeting other distributors at local seminars and conventions, I haven’t actually ran in to too many people who were already someone else’s customer or prospect. And I live in one of the largest populated areas in the country, where network marketing companies thrive off of.
I can honestly see this maybe happening if your company is growing fast in your area and you only sell one product. If you have multiple lines of products, then there are always avenues for you to gain new clientele, because the fact is that 97% of network marketers fail at this business. Thus, the customer will no longer have a consultant to follow up with.
Customers that love products or have experienced benefits from your company’s products will be an even easier sell because they already know it works! MLM market saturation is also a good thing for our industry, because if they have heard about our products or business opportunity, it gives you a chance to stand out from other teams and be unique to attract them.
And if they are not qualified individuals, then it’s even better, because you will know right away and waste less time.
I love how a fellow network marketer put it when I was curious what his opinion was on MLM market saturation: about 2000 years ago, a man created a business opportunity that was free for everyone to join, offering salvation and eternal freedom. He taught us to go and bring forth others who wanted a chance at ultimate freedom and to this day, He has been unsuccessful in attaining market saturation.
So if Jesus hasn’t fully saturated our market, I have a good feeling that your network marketing company is pretty safe.