When I was struggling in my business to get leads, I got involved with scripts.  It’s almost like a foundation; a basic staple of sorts.  Scripts are no-nonsense, and they get the job done.  Bar none.  So today, I want to focus on effective cold market scripts.

I’ve already gone over the effectiveness of cold market scripts.  If you haven’t read my reasons why scripts are important, check it out.  Not only are these effective cold market scripts friendly, but they are easy, get the most organic interest, and will get you genuine leads.

4 Effective Cold Market Scripts

1) Supermarkets and grocery stores

So you’re at a supermarket, and you’ve always wondered what to say to people to really generate some good conversation.  This is a starter that I picked up from a Facebook group I am in.  He goes up to people at the produce section, or meat section, and says:

“Can you believe the government pays for my food bill?” 

This will usually incite some sort of reaction, which is what you are looking for.  People at grocery stores are always in zombie mode, so this is a brick in the window to them.

I usually like to follow with: “Do you want to know how I managed to do that?”

If they don’t say anything, they are braindead; move on!

2) Restaurant or Cafe

This is one of the most effective cold market scripts.  You’re at a restaurant, and just like every other network marketer, you want to get the name of the server.  What do you do?

I’ve always tried to start conversations, and create some good repoire, but when they are busy and have tables, it’s a tough task to take on through the course of dinner.

I picked this one up from a recruiting tape I listen (and still listen to this day):

“Hey (insert name), I gotta say that you gave us some of the best service that I have had this year.  Listen,  I own a growing business in the area, and I am always keep a sharp eye out for sharp individuals like yourself.  Do you keep your options open?”

Direct and to the point.  A yes means book the appointment.  A no means that they can continue droning on with their life, or lack thereof.  

3)  Real Estate and Insurance Agents

If you have watched my YouTube videos, then you have seen me say that it’s never good to be a “card suck” at events.  However, this is one situation where you want to be one.  Whether it’s at coffee shops, clubs, resorts, whatever.  If you see cards, grab them!  

Ok, so you have a lot of cards.  Now what?  Have you noticed that a majority of your cards are real estate agents?  Real estate agents actually are quite familiar with network marketing, because their business structure is similar in a way.  They understand the principle of commission-based payment.

This contribution of effective cold market scripts is brought to you by recruiting and sponsoring master Ray Higdon:

“Hello (insert name), this is Fred, how are you? (wait for response) Listen, I don’t know where I got your card from, but I’m just throwing this out there, but would you be interested in a side project if it didn’t affect what you were currently doing?”

Again, very direct and to the point.  Real estate agents are busy, and so are you.  Get in, get a response, get out.

4)  Networkers from Events

If you haven’t become one yet, get acclimated to being a great networker.  Become the resource that everyone wants to tap in to, and you will attract people to your business.  The caveat to effective cold market scripts for networkers is that you really need to build strong connections and have a bevy of resources to refer to other people, so that you are valuable.  If you don’t have value to offer, then you will be forgotten.  

As far as effective cold market scripts are concerned for networkers, the goal is to purely book an appointment to get to know the other person.  Build the relationship:

“Say, I am always looking for someone who is (insert profession here) to add to my referral contacts.  I know a lot of people, and we can do some business together.  Let’s sit down for a cup of coffee so that I can get to know your business more and how I can help you.”

Who doesn’t want more business or referrals?  It’s quite possibly the most used of all the effective cold market scripts I have.  I haven’t had anyone actually reject this script yet.

Try these effective cold market scripts, and let us know your feedback if they have helped your business.