I generally try to keep a lighthearted tone with my blogs, but let’s get real serious just for a moment, because it’s important. It’s the dirty truth about network marketing that you need to know…
On the surface, network marketing companies appear to be thriving communities of consuming customers all happy with the product that they are consuming, which they really are. But what drives that community of thriving consumers has absolutely nothing to do with the product itself. That, my friend, is a dirty truth about network marketing that nobody in your company will tell you.
Let’s think about this statement.
Let me ask you a question: why did you decide to get started in a network marketing business?
You don’t need to shout it out loud but answer this question in your head right now to yourself.
I guarantee your answer is somewhere along these lines “Well, I started my business because I wanted to make some extra money and who knows, maybe even become financially free.”
Am I right?
Well let me ask you another question now: when you prospect and talk to leads about your business, what do you talk to them about?
Most likely you try to stick to the corporate script which inevitably ends up with your prospect asking you questions about your network marketing companies products or services.
And by the end of the conversation you’ve lost control of the call and/or meeting, and both you and your prospect end up confused (usually get somewhere between details about your company’s product or service and the compensation plan).
You walk away from that encounter and hope that my some grace of god your prospect you just confused will decide to join your business.
Does that situation seem familiar at all?
Here’s another dirty truth about network marketing:
Successful Network Marketing has NOTHING to do with selling your prospect on your product at ALL!
On the contrary, the only thing that you should EVER talk to your prospect about is the same thing that got you sold on your companies business…
More Money and Financial Freedom!
You see, here is the absolute dirty truth about network marketing: it is built on financial hopes and dreams.
Honestly, if you’re looking for business builders to recruit into your organization, then your prospect’s hopes and dreams of financial success are the only thing that you should speak to them about, so they can sell themselves on it. That’s the most effective marketing method there is! You can take that dirty truth about network marketing to the bank…
As an illustration of this principle, think about the situation this way: if you had equal amounts of your
company’s product in one hand and money in the other, which do you think your prospect would choose?
The top money earners know the answer to that question and that’s how they make all their money!
Here’s another dirty truth about network marketing that you’re going to have to shift your perspective to if you want to have ultimate success with your business. It’s simply a logical continuation on the point just discussed.
Dirty truth about network marketing epiphany moment…What you think of as your company’s product is NOT its real product at ALL!
Do you think your network marketing company’s product is its moon juice or long distance service?
If you do, you’re very wrong.
Continuing on from my last point, remember, your network marketing business will not grow if you just push products. It will only grow if you can get people to sell themselves on their own dreams.
So if you think about it, your company’s real product is it’s training and marketing system. The better your
company’s marketing system is able to help you generate sales, the better and more quickly you will be able to reap the financial benefits of your business.
Dirty truth about network marketing principle: your customers have double the chance to become your business partners over a cold prospect.
To extend this point further, eventually you’ll want your downline business partners to do all the work so you don’t have to. I’m sorry to call you out, but isn’t that what you’re thinking in the back of your mind? That’s why everyone dreams about “retiring early”!
The simpler and more effective the marketing system plus the stronger the training your company provides, the easier your system will duplicate.
Here’s another dirty truth about network marketing: if you want to think about it in its most simple form, your company’s real product is its duplicability.
If you find a system that is easy to duplicate and you can have your prospect “sell themselves” on their financial dreams, you will have a highly successful network marketing business.
Your Job is Simple:
Don’t get stuck trying to recruit everyone and their cousin; you will drop out before you even wake up. Remember that you are a business, an entrepreneur. If you had an open position for a CFO, CTO, or any corporate team member, do you think you’ll just hire whoever comes off the street? Find people that want to attain financial freedom your way, and shorten the learning curve for them so that they can go out and do the same for themselves, and for you.
Did the dirty truth about network marketing wake you up? Was it helpful? Share this article and provide your feedback below!
To your success,
Frederick Lam
Email: [email protected]
Phone: 510-999-6735
Work with Fred: http://www.shopformyfuture.com/
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