With the new year ringing in and 2013 upon us, I thought we should focus this article on several things that could slow down your internet marketing progress. Don’t let these things happen to you if you are realistically seeking success in 2013.
1) Avoid distractions
It’s the beginning of the year, and everyone is sending new products, trainings, videos, etc. One of the hindrances of internet marketing progress is when marketers get distracted from result-producing activities. Watching countless hours of videos is not a result-oriented activity. Neither is adding a plugin to your blog, or browsing Facebook to see what other internet marketers are up to.
Internet marketing progress is about getting your affiliate links out there and placing ads and promotions to get people in front of your products or offers. Generating leads are how you get paid, and if your activity isn’t generating leads, it’s not productive.
Be very careful of this in the new year, especially when everyone and their mom is running some kind of internet marketing promotion and new video or training. Focus on getting results first!
2) Make real connections
Another hindrance of internet marketing progress is the deception of internet marketing not needing real people. At the end of the day, your prospects are real people, and you are in consulting, sales, and marketing, which is a people business.
What makes you think that you don’t need to talk to people to make it in a people business industry? Don’t get in to a lull of spending hours on a computer and no time calling prospects, meeting clients, and establishing real connections with other networkers.
Internet marketing can make you a lot of money, but true residual income is still secured off of an established relationship. Why do you think gurus teach you to craft emails with your own voice and provide a sense of familiarity and personal value? Because you are trying to disguise a sense of a real relationship to drive that curiosity.
3) Failing at recording results
Not recording your marketing and promotion results is the biggest hindrance of all in terms of internet marketing progress. You might as well throw your money in to the toilet if you don’t do this.
You don’t have to be a tracking bookworm or anything; just keep simple results that give you good proven information on how your ads are doing.
I use an Excel spreadsheet that tracks opt-in rate, amount paid, price per lead, and price per conversion. You don’t need to pay $50 / month for some fancy graphs and formulas that you’ll never use. All you need to know is what’s converting, what’s working, and who’s supplying you with the advertising source so you can go back to them. Internet marketing progress does not have to be over-complicated.
If you are curious to see how I track my ads, and how simple the process really is, send me an email and I’ll be happy to give you my template for your own records. Here’s to a fantastic new year and wishing you the best of success! Achieve your dreams! Don’t let any one or any thing keep you away from it.
Was this article helpful? If you want a copy of my Excel sheet to track my internet marketing progress, you can find my email below.